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True Poker makes a comeback with 30% increased liquidity and new products

True Poker Logo

The True Poker network is an old-timer that has certainly caught a second wind in the poker industry. In 2010, True Poker has experienced a bout of accelerated growth in terms of liquidity, network signages and image in the industry, and looks set to capture a good niche in the over-saturated poker market.

True Poker LobbyTrue Poker has gone through a major redesign and rebranding this year, under the helm of a new marketing director, and the results have thoroughly exceeded the initial expectations. The numbers say it all: True Poker Network has seen a 30% increase in liquidity the last 3 months, and this injection of cash “might be just what the brand needed to secure its position in the market,” according to True Poker’s Marketing Director Hashama Batisto.
Furthermore, True Poker’s recent incursion into live tournaments was a resounding success: the Inaugural Punta Cana Poker Classic, which took place in November 10-14, saw its guaranteed prize pool doubled upon receiving twice as many players as were initially expected. The Punta Cana Poker Classic was attended by players from over 10 countries, and also welcomed a host of first-class pros including Doyle Brunson and the True Poker pros. The event was such a success that it has been slated to be the new big Caribbean poker stop, and it is expected that both the attendance and the guaranteed prize pool will double for next year.
When asked about the perspectives for True Poker in 2011, he explains: “With steeply increased liquidity, new products, and a vision of fresh destinations, True Poker is set to capture a nice niche in the already peaked poker industry.” He added that the success of the recent changes has motivated and inspired True Poker executives to aim higher and push the brand even further.
True Poker Network has also seen a major increase in network signings, brought on by the new branding, the revamped software, and the fact that the network is open to US players as well as international players.

Category: News

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